In continuing our expansion on our previous blog post — Marketing Funnel. What we do for you– I wanted to add more detail about part 2 of what we do.
Before We Begin
I should tell you that if you missed step 1 covering — The Offer — I really think you should read that post first. We cover a couple things that will affect your Sales Funnel that you should know before going forward. With that out of the way…..
The Sales Funnel
If you have heard anything about marketing in your life, you probably have heard of the sales funnel. If that isn’t familiar how about:
- sales pipeline
- customer journey
- customer conduit
- lean funnel
- conversion funnel
Now, granted with each of those different names there are some differences in what they are and what they accomplish. However, the main goal seems to be the same — get buying customers.
When it comes to our Marketing Funnel system we consider the sales funnel to be a collection of tools and processes we use to bring your targeted audience to your lead capture tools and ultimately have these leads complete your call to action.
Building the Sales Funnel
With our Marketing Funnel system we primarily use social media ads to get the attention of your audience and then we try to lead them through a set of steps to accomplish your goal.
In our earlier post we said you need to have two things before you even begin: audience and goal. When you have decided on the audience and goal you can then create some sort of offer. That offer is then normally used as the ad for the beginning of your sales funnel. Now, your type of audience will help determine how many steps are needed to make your audience know,like, and trust you enough to finally complete your call to action.
In our post about the offer I used my own company Advanced System Marketing (ASM) as an example to help walk you through the steps of creating an offer. I will now use that offer example and walk you through the very simple sales funnel I will create for that offer. Here is visual of how this simple funnel will look like below.
Lets walk through the steps. My audience would see the offer via an ad on Facebook and Instagram.
They decide to click on the ad and are taken to a simple landing page(a single website page) that delivers on the offer.
Once they land on our landing page our Facebook pixel will count them as a website visitor.
Now the fun part begins! We would then separate our visitors by how long they stayed on the web page. Once we know the length of time we would then retarget these visitors with other ads that are geared toward the length of time they visited.
The longer they stay on the page, then we believe the more they are now knowing, liking, and trusting us. If they didn’t know, like, or trust us then they would leave the page quickly.
We would then create offers that are geared toward these different audiences with different goals and calls to action.
Making it work
To make this sales funnel work, you will need to use a few different tools to bring it all together to work as it should. Many businesses simply do not have the time, energy, and technical know how to do this themselves consistently. But you can do it all by yourself if you really want to.
For our Marketing Funnel system we rely on using Facebook Business Manager’s Ad Manager to create the ads and serve them to our audience. Business Manager is also where you will create and then copy the code for the Facebook pixel that gives you all the information needed to track your ads and retarget.
Landing pages can be created many different ways depending on your website. You can simply add pages to your website if you use something like WordPress to run your site. You can also use other services such as Leadpages to create and host your landing pages. The landing page is where you will be placing your pixel.
Then you would go back to Business Manager to create your new audiences from the data collected from the pixel. Then wash, rinse and repeat the whole process again.
Test Test Test
This is where I have to say that the funnel and ads are something you will continuously want to test to achieve the best results. This example ad and funnel are really just the beginning of collecting data to help further your success in future ad campaigns. I won’t lie, if you are busy running your business, this will take considerable time in the beginning if you plan to do everything yourself. But it can be done.
Of course the first thing your prospective client will see is the ad itself and not all of the hard work you have put in behind the scenes. With that in mind lets take a look at setting up ads in Ads Manager. Here you will create the actual ad and begin to see how everything else we have talked about starts to come together to deliver your sales funnel. Start here–> Ad Here.